Hello there! 👋

I'm Paulo Cholla, a Senior Product Designer passionate about creating beautiful, engaging, and scalable solutions for software

My work spans from strategy, discovery and research to crafting pixel-perfect interfaces that solve problems and make users happy.
STRATEGY & VISION
DISCOVERY & RESEARCH
DEFINE
IDEATION
PROTOTYPING
TESTING
SHIP IT!
NOT A STRAIGHT LINE  •  MULTIPLE LOOPS  •  RINSE & REPEAT   
NOT A STRAIGHT LINE  •  MULTIPLE LOOPS  •  RINSE & REPEAT   
PRODUCT DESIGN
Password protected. Request access by email
Nilo Capta: Rethinking patient engagement, scaling care
Building a patient-centered engagement platform from the ground up, driving clients and company growth
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Nilo Capta: Rethinking patient engagement, scaling care
PRODUCT DESIGN
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Nilo Health Questionnaires:
a survey tool for the healthcare industry
Saving healthcare professionals valuable time in their daily work, help preventing burnout, and increasing efficiency
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Nilo Health Questionnaires:a survey tool for the healthcare industry
PRODUCT DESIGN
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eduK Finances
Helping small entrepreneurs subscribers keeping track of their finances and increasing their income
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eduK: My Finances
PRODUCT DESIGN
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Adidas
We teamed up with Adida's Innovation Team to create an integrated solution for stores stock management
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Adidas
UX/UI DESIGN
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EduqMais: Increasing students engagement in class with SMS nudges
Our team was tasked with a mission to find and create ways of replicating the success of the pilot project in São Paulo across the entire country
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EduqMais