MGov launched a successful pilot in 2016, in São Paulo. Students from schools that took part in the project had better grades, and over 86% of parents approved the project and had great feedback about it. So why couldn’t this successful model be replicated when it ran in other areas of the country, outside São Paulo?
This was the challenge that we were briefed, and we tried to resolve during our bootcamp. The project was extensive, requiring us to go through multiple tools and frameworks like Design Thinking, research, personas, UX valuations, User Journey, CSD matrix, Effort x Impact matrix, low and high fidelity prototypes, user interface design, usabiilty testing and iterations.
UX/UI Designer
• User Interviewing
• Desk research
• Synced on strategy with the team
• UX/UI Design
• User Testing
6 UX/UI Designers
2 months
After our research work, lots of brainstorming and post its, we could set our main goal: improve school principals engagement in the project.
Our approach was to create an app that would make the principal’s work easier: one could invite the school staff to help adding students into the app database. It will make easier to send customized messages from the school (not the ones curated by EduqMais) and will also bring teachers closer to parents, allowing them to send messages on specific topics on each student.
